This municipality is located northwest of Puerto Rico and comprises 109 square kilometers (42 miles2). It is known as the "Capital of the dairy industry", "Hatillo del Corazón", the "Land of Green Fields", the "People Without Soup" and the people of "The Ranchers". According to the 2000 census, its general population was 38,925 habinins. Ten neighborhoods comprise its territory: Aibonito, Barrio Pueblo, Bayaney, Buena Vista, Campo Alegre, Capáez, Carrizales, Corcovado, Hatillo Pueblo and Naranjito. Its main festivities are dedicated to Our Lady of Carmen. The village also celebrates the traditional Maskday every 28 December. Since its founding, Hatillo has been dedicated mostly to gandería. Currently, it is the largest producer of milk per square mile in the world and produces a third of the milk consumed in Puerto Rico. In turn, the municipality has factories sponsored by Economic Development and the Plaza del Norte shopping center, the fifth most important in the country. Its beaches are conducive to fishing, an activity that has been sustained in recent years.